Study: Fast Food Ad Ban Would Reduce Childhood Obesity
A new study conducted for the National Bureau of Economic Research finds that a ban on fast-food advertising to children could significantly reduce childhood obesity. Researchers measured the number of hours of fast-food television advertising messages viewed by children each week and found that a ban during children’s programming would reduce the number of overweight children aged 3-11 by 18 percent, and lower the number of overweight adolescents aged 12-18 by 14 percent. Sounds like a good idea to us.
More information on this study is available at HERE.
(From the Dec 2008 Campaign for a Commercial-Free Childhood Newsletter)
